Demi Oba: A fourth-year Marketing PhD Student at Duke’s Fuqua School of Business
studying conversation and communication.
Research Interests
I study conversations, how we use them, how we interpret them, and the impact they have on us and our relationships.
Whether, it’s interpersonal communication, brand-consumer interactions, conversations with virtual assistants, or even the little voice inside our heads - I believe there’s a lot to be learned from a closer reading of our everyday conversations.
Current Projects
Oba, D*., Howe H.S.*, Fitzsimons, G.J. Just Teasing! Brands Who Tease Seem More Human
Oba, D., Fitzsimons, G.J., Bettman J.R. The Dark Side of Delayed Gratification
Oba, D., Berger, J. How Communication Shapes Content Production